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November 26, 2021

3 reasons why low-code needs to be part of your SaaS company’s strategy

Low-code development platforms can give your SaaS company an unfair advantage.

You want to service your current customers, convert sales leads, and supercharge your product roadmap. But you’re tied down by the limitations of your mature system, unable to give clients what they need. You feel like you’re stuck in quicksand.

Fret not, SaaS leader extraordinaire! Let Slingr’s low-code platform be your innovation layer. We’ll help satisfy your clients’ real-time demands without disrupting your product’s core roadmap.

I know what you’re thinking. “But that will take years!” I have good news for you. Low code has come a long way. It’s faster, cheaper, and more flexible than ever. With Slingr, you can spin up a complementary product suite that addresses a particular market in a matter of weeks, not months.

Still not convinced? Don’t worry, many of us were once low-code skeptics too! Let’s go through the top three reasons why your company would benefit from the low-code playbook.

1. Increase customer satisfaction and reduce churn

We’ve all been there before. A customer loves the core of your platform but wants that one extra feature that’s not on the product roadmap. For that customer, this might mean the difference between a renewal or a cancellation.

With Slingr, you don’t have to compromise between following your roadmap and satisfying customers. 

Customer success is not just about making the platform fit within the company’s needs today. It’s about getting your users to continue interacting with it in the long term. That often means extending the technical functionality.

We can come in and build what your customers really desire. Need to integrate into some off-the-shelf software? No sweat! We’ll bring your product deeper into the customer’s environment.

Today, a user request might just seem like a one-off. But you never know. We often see a supposed “one-off” turn into a new product. Our team of coders will create a custom application that modifies and expands those features to meet the unique needs of your business – now and in the future.

2. Close more sales, more quickly

You’re bringing a potential customer down the sales funnel at a rapid pace. They like what they see. But if it did that one other thing, then everyone would be delighted. 

There’s no word that a salesperson loves to say more than “yes.” 

Yet in the traditional SaaS world, sales people have been limited by the strict confines of their platform.

Not any more.

When a potential customer can’t live without that one extra feature, integration, or workflow – talk to your Slingr team. We’ll figure out a way to make it happen and let you close that sale in no time flat. 

Chances are that the feature will be easy and inexpensive to implement. And we don’t develop and ditch! Signing onto a maintenance package will ensure that we’re right by your side all the way.

A small investment in creating that extra feature will pay dividends for years to come. You’ll be the hero, and your client will be singing your praises.

3. Supercharge your product development

Product managers are the unsung heroes of the SaaS world. They expertly absorb a barrage of feature requests and carefully weigh competing priorities.

Of course, only a few features can make it onto the roadmap.

The traditional thought process is to make assumptions based on the additional revenue they believe each feature set will generate. That makes it easy to gravitate towards the biggest line items. Think about those features that 80% of your customers want. 

But what about the other 20%? Maybe they’re your biggest customers. Your most exciting customers. When you forget about them, you start to have a customer satisfaction problem.

You can’t just go after the lowest common denominator feature sets. Nowadays, it’s more important than ever to focus on features that differentiate your product.

With Slingr, these problems fade away. Our platform enables you to go ahead and build that niche solution.

And it’s not just our enterprise customers that benefit from our platform. Through low-code development, startups and scaleups can execute an MVP up to 4x faster with up to 75% greater cost efficiency. That means less time worrying about your product roadmap and more time building exactly what your audience expects.

Gone are the days of retrofitting applications to fit the ever-evolving needs of your customers. Bring your platform to the 21st century by adopting Slingr as your innovation layer.

Ready to dive in? Book a meeting today.