Why You Can’t Buy Your AI Strategy in a Box

Blog Summary

In 2025, the procurement of AI solutions is fundamentally different from traditional software purchasing. Rather than buying a single, "silver bullet" product like an ERP or CRM, companies are faced with a fragmented market of specialized vendors for things like foundation models, prompt engineering, and synthetic data. The article argues that a single product can't provide a complete AI strategy. The key to success is to shift from a product-centered approach to a team-centered approach. Forward-thinking organizations are building or partnering with expert teams who can navigate this fragmented ecosystem, build flexible platforms, and continuously adapt as the technology evolves. These teams understand that AI transformation is a capability, not a product, and they can effectively build the right solutions to create value for a specific business context.‍

Key Questions Answered by the Article

What is the "Great AI Unbundling"?

‍ The "Great AI Unbundling" is the phenomenon where AI capabilities are not sold as a single, all-in-one product but as a fragmented ecosystem of specialized, separate tools. Instead of a comprehensive software suite, companies must consider a variety of vendors for things like foundation models, data generators, and fine-tuning platforms, which makes a single purchase a meaningless strategy.

Why is an "AI strategy" a capability rather than a product?‍

An AI strategy is a capability because it cannot be bought or installed like software. Similar to how businesses had to develop new ways of thinking and working to adapt to the internet, AI requires a fundamental transformation in how work is done. It involves a continuous process of building, adapting, and integrating solutions, which is a capability that a company must cultivate rather than a product it can simply purchase.

Why is a team-centered approach more effective for AI procurement than a product-centered one?‍

A team-centered approach is more effective because a team of experts can navigate the chaos of the rapidly evolving AI landscape. Instead of being locked into a single vendor's solution that may quickly become obsolete, a team can build a flexible platform that integrates the best solutions for a specific business's needs. This allows a company to continuously adapt, focus on where AI can create the most value, and ultimately build a long-term capability for innovation.

Why You Can’t Buy Your AI Strategy in a Box

In the halcyon days of enterprise software, you know, way back in 2022, the procurement dance was familiar: identify a problem, find a vendor with a solution, sign the contract, and implement. Tidy. Predictable. Simple.

Then AI crashed the party like an uninvited guest with a confetti cannon.

Today, boardrooms worldwide are humming with the same anxious question: "What's our AI strategy?" But unlike the ERP implementations of yesteryear, no single vendor is waving their hand saying, "We've got you covered!" Well, actually, plenty are saying exactly that—they're just not telling the truth.

The Great AI Unbundling

Remember when you could buy a comprehensive CRM system and call it a day? AI doesn't play by those rules. The current landscape is fewer department stores and more farmers' markets, specialized vendors everywhere you look, each with unique ingredients.

You've got foundation model providers, prompt engineering tools, synthetic data generators, model fine-tuning platforms, AI governance solutions, and enough specialized AI applications to fill a phone book (for those who remember what those were).

But here's the kicker: none of them, absolutely none, represent a complete AI strategy.

The Myth of the Silver AI Bullet

"Just implement our GenAI platform and you'll be transformed!" If only it were that simple. The uncomfortable truth is that AI transformation isn't a product—it's a capability – and capabilities can't be installed like software.

Think about it: would you buy a product called "Internet Strategy" in 1998? Or "Mobile Strategy" in 2010? Of course not. Those transformations required new ways of thinking, working, and organizing—not just new technology.

The same goes for AI. Companies rushing to purchase a single AI solution buy ingredients without a recipe and instruments without musicians.

The Team-Centered Approach

Instead, a new model focused on expertise rather than products is emerging. Forward-thinking organizations are building or partnering with teams who can:

1. Navigate the rapidly evolving ecosystem of AI technologies.
2. Construct flexible platforms that integrate multiple solutions
3. Develop the organizational muscle to adapt continuously

These teams blend technical expertise with domain knowledge, balancing the "can we" with the "should we" questions that AI inevitably raises.

When Your Problem Is a Nail, Everything Looks Like... Well, You Know

The product-first approach to AI suffers from a classic case of solution-in-search-of-a-problem syndrome. When a vendor builds a generative AI chatbot, suddenly, every business challenge looks like it needs a chatbot.

But what if you really need intelligent document processing, predictive modeling, or something no one has named yet?

That's why the procurement shift matters so much. It's not about buying AI—it's about continuously building the capability to identify where AI creates value for your specific context.

The New Procurement Reality

As we stand amidst the AI downpour, umbrella vendors promising complete coverage are bound to leave you soaked. Instead of seeking shelter in a single solution, wise leaders assemble teams of expert navigators who can chart a path through the storm—and perhaps even teach you to dance in the rain.

Ultimately, your AI strategy won't be defined by what you buy but by who helps you build it.

And that might be the most refreshing business transformation of all.

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